Tuesday, April 25, 2006

Who is the Broca guy & what's he doing in your head?

Dr Broca was a scientist who discovered the part of your brain that acts as a gatekeeper of sorts, filtering out the uninteresting & unnecessary so you can be more efficient comprehending the important things.

In other words; Broca's area of the brain keeps OUT most advertising. The lame, the cliche, the dull, the inane...never even has a shot at getting into your viewer's/listener's mind.

To combat Broca, creative types, like us at BigMouthAudio.com, have to come up with new & interesting & witty & unexpected ways to make Broca's area say "Oh, wow...I've never seen that before...I'll let it into the brain." A great example of that are these 2 European market commercials for Mazda's totally redesigned MX-5 Miata roadster. Just click the link above & enjoy!


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