Musical Images or Jingle Gypsies?
These last couple of days, I've been the middle man in meetings between a few clients and a broker of Musical Images ("Jingle" is such a dirty word!).
The big question is: "Do jingles work?"
Yes. And no.
Your mind remembers sounds very well...think of your ABC's...recite them right now & I promise you that you'll stop at "G", "P", "V" and "Z. It's that tune we learned them with. At the same time, we learned how to spell B.O.L.O.G.N.A. from a song. The examples of proper use of music are countless. BUT... It can be done VERY wrong too.
One of my clients just sent me his mockup this week...he plays in a bar band so he did his own "jingle"...I won't let him air it...it's THAT bad!
So, should you use a jingle? I can't answer that...but I will say that it had better be good and it better say something to your customers. I mean, if you really want to throw money away that badly, you can just buy me a couple of Scotches & we'll talk about it more!
The big question is: "Do jingles work?"
Yes. And no.
Your mind remembers sounds very well...think of your ABC's...recite them right now & I promise you that you'll stop at "G", "P", "V" and "Z. It's that tune we learned them with. At the same time, we learned how to spell B.O.L.O.G.N.A. from a song. The examples of proper use of music are countless. BUT... It can be done VERY wrong too.
One of my clients just sent me his mockup this week...he plays in a bar band so he did his own "jingle"...I won't let him air it...it's THAT bad!
So, should you use a jingle? I can't answer that...but I will say that it had better be good and it better say something to your customers. I mean, if you really want to throw money away that badly, you can just buy me a couple of Scotches & we'll talk about it more!
posted by John Hammer at 11:27 AM
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