"Cheesy" radio advertising

Went to the Wisconsin Dells for the Midwest Family Broadcasting annual sales conference. I gave a seminar titled "Copywriting 101" that was attended by nearly 3 dozen first year sales reps. It was a lot of fun! I threw out my ideas, but the best part was when we opened a discussion on how to deal with certain situations, client requests and the like. I got as much out of it as the students did.

One thing: pick up a copy of George Carlin's "Advertising Lullaby" and prepare to laugh your ass off. It's so funny because it's so true!