Saturday, November 12, 2005

When you hit a home run!

Friday morning was the culmination of hard work and professionalism.

One of my newer clients is a financial planning service (Have you noticed the large amounts of service industries increasing their advertising?!). They have been through our complete program now: from an opening meeting, to strategy sessions, to the creation of their ad campaign that is based on that strategy.

I'm extrememly happy with the advertising we've developed for them and I'm thrilled they'll begin their campaign next week. But, the best part for me was as we left their office yesterday, the owner actually took the time to say thank you for our process. He said it was the most professional advertising program he's ever been involved in and his confidence has never been higher.

Needless to say, my head was held high yesterday: it's a wonderful validation for all the hard work that has gone into developing this system.

Does YOUR advertising have a system?


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