Tuesday, January 17, 2006

We're only 20% of the pie.

Last night we hosted a Campaign Kickoff Reception for a new client's staff. We want them to understand what we've done & why...and how important it is for them to be on board when a new customer enters their office (they're a Dental office). When we showed them the Marketing Bridge, we could see their minds thinking about the process: how we can use their advertising to bring someone in the door is just one part of the equation. Most importantly will be how those patients leave that facility and that is completely on their shoulders.

I'm very excited by this campaign and with consistency & frequent use of their unique position, they'll own real estate in the market's mind.

Oh...and in case you were wondering...yes, it was VERY difficult for me to not make "Okay, now spit" jokes. ;)


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