Competitive Environment

The bottom-rung loser in one town can move to another town and often become the king of his category. All it takes is weak competitors. I've seen it happen a dozen times.Whether you dominate your marketplace won't be determined solely by the strength of your advertising. It will be determined partly by the strength of your competitors.How good are you at what you do? How good are they?There are 4 factors that determine business success. The most important of these, competitive environment, is the factor most often ignored. The reason, I suppose, is that business owners feel they can do nothing about it. So they ignore their competitors.But their customers don't.

**from Roy Williams' "Monday Morning Memo" See WizardOfAds.com for more, he's great!