Monday, January 09, 2006

Thank You, Infinity Broadcasting, Dallas

This is a real success story! A couple of years ago, Craig Hawkesworth of Infinity Broadcasting's Dallas, TX cluster got an idea to sell unused inventory. He developed Infinet, a sub-set within the building that has fire sales on leftover commercial time. We do :10 & :15 second commercials, that's it, just quickies. How has it worked? Brilliantly! So much so, that the company is moving ahead with the program for another year. We'll continue being their contractor for the work: usually same day turnaround and it keeps their in-house production team focused on the day to day running of the group. It's a true Win, Win, Win for Infinity, for us and for their advertisers.


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