Saturday, December 23, 2006

Hit the gas, sell more stuff!

I'm a fan of great creativity; odds are, so are you if you're here reading my blog & checking out my website.

The new Ford "Bold Moves" campaign is quite good. Maybe not Motel 6 brilliant, but awfully good. They're showing scenes (that prominently display Ford vehicles) using people in situations that you & I can SEE ourselves in. The lady who offers to pay for the dry cleaning of the handsome man behind her in line...sure, we've thought that once. How about the family who spends the day together...then drops the divorced father off at his small apartment? TOO many of us are in that situation. The new one is a brilliant commercial for the new Shelby Mustang GT featuring some police doing what we would all LOVE to do if we had the chance (see the video now at's BigMouthBites section).

The lesson here is that Ford is giving us situations we would all want to be in. We can see ourselves there, therefore, the connection with Ford is an easy tie.

What mental images do you tie YOUR marketing to? "You've tried the rest, now try the best" doesn't cut it. But a Father & Son dumping the clutch on 300 horsepower does. Get it?

Bravo Ford, I'm impressed that you SaySomethingImportant!

Now, if we could only get you to do something with the Detroit Lions. ;)


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