Friday, January 05, 2007 it ONE or TWO?

I'm watching television with my wife last night (who is 9 months pregnant, by the way!). A TV commercial comes on that just steams steamed me back at the holidays and this new version steams me now.

It's Macy's. The big department store. And they're LYING to you. You see, Saturday is their "First One Day Sale Of The Year" we're told by the announcer voice...and it's quickly added in "Preview day, Friday."

So let's get this's a one day sale...that lasts TWO days. So it's NOT a one day sale at all. They did this back before Christmas too & it bugged the Jingle out of my Bells. Why do "marketing" people feel that they have to BS you & me? What's the harm in just calling it a really decent TWO day sale? Instead, my cynical generation looks at them and thinks "You're REALLY think this is going to motivate me, don't you?"

If you're a small business owner, I know how tempting it can be to mimic the big companies, afterall they make hundreds of millions of dollars and surely you could claim a piece of that pie. I encourage you to go about your business differently. Do things that are uniquely you. Make sure your customers, and any potential customers, know who you are and what you stand for.

And when you have a two day sale, don't call it a one day sale.


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