Thursday, October 18, 2007

Head Cheese, Mortadella, Drisheens...and how you market yourself!

How did you come up with your ad campaign? I'm for real. You can't just look at the calendar, realize that it's Autumn and decide to have a "Prices Are FALLing This Season" sale. Check that, you CAN...but you'd be a tool for it.

So, HOW do you come up with that magic bullet? That commercial or ad or promotion that has'm beating a path to your door?

With a STRATEGY, of course! But here's the thing...coming up with that strategy can get ugly. There's that adage: You may like the taste of sausage, but you don't want to see how its made!

The up front work can get ugly. Personal. Frustrating. Time consuming. But in the end, when you find that golden nugget of brilliance...that's when you smile wide & know you're on the right track.

So, let's throw some Brats on the grill, crack open a chilly beverage or three and help you Say Something Important!


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