Sunday, January 25, 2009

The Quadruple Bypass of Marketing!

I've been preaching it for years; to excel in a particular market, you need to have a "schtick"...something that sets you apart. And, it has to be something REAL, not just a bottomless proclamation (think Car Dealers who promise EVERYTHING and deliver little to none of it).

I've found a guy who won't lie. He doesn't BS. His schtick is based in honesty...and gluttony. And I love it!

Watch CBS Videos Online

This is how he's fitting into the crowded restaurant marketplace. And it's brilliant! Think, now, how YOU fit into YOUR market. And, keep your eyes open for the equivalent of him in your business...because there IS someone plotting a new way to beat you at your game. Watch your back. And, enjoy a burger!
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