Sunday, November 19, 2006

I Tried It Once & It Didn't Work...

This weekend I ran into a friend who told me about the grand opening of his business.

He has a company that caters to higher end demographics, certainly his clientele have money. He told me he'd done some radio advertising & specifically mentioned the air times of his commercials... I asked how long the campaign ran. "That one day" he tells me..."And I didn't get ONE response from it."

We need to find his radio sales rep, hunt him down & make sure he never steals another business owner's money again.

OF COURSE that didn't work. There are right ways & wrong ways to do any advertising...for radio, that was REALLY WRONG! The business owner didn't know that, the sales rep should have.

ALL advertising works IF you do it the correct way. This wasn't a failure of radio advertising, it was a failure of a salesperson to do the right thing. I wouldn't have taken that business owner's money until he could afford to do radio the right way, a way that would get him RESULTS.

This is why so many business owners have that bad taste in their mouth for advertising.

So WHICH way should you go?

If you have ever said the phrase "I tried it once & it didn't work," then we need to talk. A great marketing campaign CAN grow your business, but it needs to be done correctly. I can point you in the right direction and make sure that you Say Something Important.

Monday, November 13, 2006

Marketing...what exactly is it?

I had a great talk with a friend up in Massachusetts today. We were talking about marketing the small business she's in with her mother. A few wise cracks later & this crossed my mind; a long-running internet favorite, but the fun lies in the truths hidden within!

The buzz word in today's business world is Marketing. However, people often ask for simple explanation of 'Marketing' Well here it is:

You're a woman and you see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed."

That's Direct Marketing

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, "She's fantastic in bed."

That's Advertising

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi! I'm fantastic in bed."

That's Telemarketing

You see a guy at a party, you straighten your dress. You walk up him and pour him a drink. You say, "May I," and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, "By the way.
I'm fantastic in bed."

That's Public Relations

You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend.

That's a Sales Rep

Your friend can't satisfy him so he calls you.

That's Tech Support

You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed."

That's Brand Recognition!

Sunday, November 05, 2006

Flyin' the unimpressive skies...

This past week, I traveled to Texas on business; I flew out on Wednesday & returned Saturday. One of the associates I was traveling with pointed out that he couldn't remember which airline we were on...neither could I until I checked out the boarding pass.

U.S. Air. Huh...

You know, outside of the name printed on my paperwork, they're all the same, these airlines. What is it that separates one from the other? From my point of view, nothing other than price. I'm not normally a price shopper & I'm quite often a good candidate for an upsell if you're showing me value, but when it comes to travel, I have no brand loyalty, no favorite when flying.

Am I that unaware that there ARE differences between flights? I would argue that the airlines aren't TELLING ME what makes them different.

In essence; none of these companies are saying something important to me.

What are you saying to YOUR customers?
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