Tuesday, March 29, 2011

So Much Cooler Online...

Twitter, Facebook, search engines & websites... You KNOW you need a presence, but what? How? Can you judge the results?

If you're planning on using the web as part of your media mix, make sure you're not taking away from your core advertising plan. Your goal is the same: impact potential customers & make them feel best about you so when they DO purchase, they spend with you. But don't be swayed by the temptation to rob Peter to pay the proverbial Paul.

Here's what I mean:

Let's say you've had success...average success...doing whatever you do to market your business. Direct mail, radio, TV, outdoor...but you've seen bodies in the door. Now, comes this internet thing... It's easy to link up with any number of groups who can help you get a logo on a search engine. Or a link from a website. But, don't do it for the sake of doing it. My advice on most any advertising is to do it completely...don't dabble in it, go full bore. (I can explain this specifically to your case if you shoot me an email: John at Say Something Important dot com) It's so easy to fall into the "I'll try it a bit" trap, but the trouble with that is that you don't commit enough to give that an HONEST chance.

So the recap is this: take stock in your current marketing... Keep the 1 or 2 items that you KNOW are working for you. Dump the rest. Take that funding & build an internet game plan. Stay focused.

It's not as easy as it sounds, but it's a strategy that's worked for many businesses just like yours. Focus is your friend...as much as it is when you Say Something Important.
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