Monday, October 27, 2008

Letters of to speak

Spellcheck. The program I'm using to type this on has one. Press a button & you've got it. Perfect.

The newer thing is Grammarcheck. Same idea, but it can tell when you're using the "right" version of a word.

Why the basic English lesson today? Because a businessman I know failed to press the button before he sent out his recent newsletter.

His company is a small franchise that competes against nationally known & advertised companies. He has to prove that he is better by offering better service & gaining our trust with a feel-good message. And something as simple as a type-o in an email can screw the proverbial pooch for him.

Would YOU trust your work, your project, your reputation with someone who doesn't know the difference between "Here" and "Hear"? I'll be frank; I don't think I would. It's a simple mistake, one that millions of us make everyday. However, when you're trying to convince me to trust you, it's a costly mistake.

So, HOW can you prevent these mistakes? Let someone else do the work for you. As a business owner, you've got gobs of things to do. Far too many balls to juggle. For something like this, a professional writer & editor is just the trick. Don't know one? Perfect...turns out, I do.

I can help you Say Something Important...and, I can do it spelled correctly!

Tuesday, October 21, 2008

It's WHO you know...and WHERE you know them!

Social networking sites are all the rage these days. From the college-based Facebook (originally started by a college guy to keep up with his buddies) to MySpace, Twitter and the business oriented LinkedIn, these sites offer great ways for you to stay in contact with past employees, employers and associates.

They can also help you expand your marketshare. No matter which industry you work in, I promise that there is a social network for it. An internet bulletin board. A file sharing site. Something that allows you the ability to talk with others in the business...or who are FANS of the business. Folks who use your service will seek out the companies that take the bull by the horns. And, even if you're not the absolute market leader in your segment, you CAN make the impression that you are worthy of a consumer's choice.

I have a presence on several of those sites; ones based on marketing, broadcasting (and for fun!) even motorsports. And, I've earned business from them.

But, don't think that just because you have a cute photo up on your page that folks will come flocking to you. You also have to... Say Something Important.

Want to know how? Let me show you!
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