Will BOGO stick?
Have you seen this one...?
"BOGO"
Several retailers have used this term over the last few years. BOGO: Buy One, Get One. Now, for a zillion years, that simple phrase was followed by the word "free." These days, not so much.
Back to school is a huge time of the year for retailers and the big chains are trying to lure your dollars from your billfold...using things like "BOGO"...however...and you knew I was going to hit'm here... They're not saying "free" at the end.
Rather, it's "Buy one, get one half off." Ummm...so it's not half off, it's 25% off.
This is where I go back to the rant I've ranted for years: don't insult our intelligence, just tell us your offer. 25% is a pretty good savings (assuming you're not jacking up the original price...but that's another blog).
We're a jaded consumer base these days... Instead of giving us reason to toss you out the window, say something important!
"BOGO"
Several retailers have used this term over the last few years. BOGO: Buy One, Get One. Now, for a zillion years, that simple phrase was followed by the word "free." These days, not so much.
Back to school is a huge time of the year for retailers and the big chains are trying to lure your dollars from your billfold...using things like "BOGO"...however...and you knew I was going to hit'm here... They're not saying "free" at the end.
Rather, it's "Buy one, get one half off." Ummm...so it's not half off, it's 25% off.
This is where I go back to the rant I've ranted for years: don't insult our intelligence, just tell us your offer. 25% is a pretty good savings (assuming you're not jacking up the original price...but that's another blog).
We're a jaded consumer base these days... Instead of giving us reason to toss you out the window, say something important!
posted by John Hammer at 7:30 AM
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